Nhl 22 closed beta7/6/2023 ![]() ![]() In some ways, All-Star Weekend is like the NHL’s convention - in person, for the first time in two years. “The return of our jewel events for the season is incredibly important for all our partners - not just as marketing platforms to activate around, but also to have these destination-based events to be able to create hospitality, unique experiences, and really activate their their deals.”Īway from the spotlight, hockey business will be happening. ![]() “The hospitality matters greatly to our partners, but each one has a little bit of a different playbook for how they activate it,” Dobson said. That could mean anything from game tickets for a contest winner to a meet-and-greet for a top-performing dealer. Partners also have the opportunity to share the All-Star experience with their VIPs. The NHL’s Black Hockey History Tour, a mobile museum that celebrates Black achievement in hockey.The NHL Street Showcase, where more than 300 kids will participate in the league’s new ball and street hockey program, which is set to launch later this season.Friday’s Kids Day presented by SAP, a private event where 500 local students who have participated in the league’s Future Goals program will take part in fun and educational events with a focus on STEM-oriented learning.Once again, Honda will be front and center as title sponsor of Saturday’s All-Star Game, and will award a vehicle to the game’s most valuable player. “They really see them not as one-off events, but really a destination-based marketing platform that they can activate around, whether that means debuting new NHL-themed advertising creative, activating promotions, sweepstakes, contests, creating fun and engaging experiential programming on-site or building hospitality programs for their constituency.” “Our tentpole events are very, very important to our partners,” said Evin Dobson, the NHL’s group vice president of partnership marketing. More than a dozen NHL partners and licensees will be activating at the Fan Fair, led by title sponsor Truly Hard Seltzer. It’s an opportunity for fans of all ages to take a picture with the Stanley Cup, get an autograph from three-time champion Patrick Sharp or another member of the alumni, and participate in interactive activities. The NHL’s hub event is its four-day Fan Fair, which runs from Thursday to Sunday at the Las Vegas Convention Center. ![]() The NHL's Fan Fair on Januin St Louis, Missouri. We really creatively looked at the timing of the weekend, so that we weren’t on top of each other - so that if you were the ultimate fan who could somehow get to everything, you could get to everything.” “There’s a mutual respect which, I think, has led to what I believe for a fan, especially those who are living in Vegas, will be quite the weekend. “One, trying to complement each other and two, trying not to get in each other’s way. “We’ve been talking to the NFL for months,” Mayer said. ABC is also the host broadcaster for the NFL’s Pro Bowl, on Sunday, Feb. There will also be some cross-sport synergy in play on the Strip. ![]() ET).ĪBC aired its first regular-season game in November, on Black Friday, and will roll out a regular Saturday game slate starting in late February. ET), then Saturday’s 3-on-3 All-Star tournament will be the first major event under the new deal to be telecast on over-the-air network ABC (3 p.m. The skills competition runs Friday on ESPN (7:30 p.m. This year’s event also marks the first All-Star Weekend to be broadcast by the NHL’s new U.S. And the stage is as big as it’s ever been because we’re in Las Vegas - a place that is so used to doing these incredible events.” This is always the showcase of the best the league has to offer. “I think everybody feels like this is the cool thing. “So far, everybody that has been chosen is coming, unless they unfortunately got injured along the way,” Mayer said. (Photo by Bruce Bennett/Getty Images) Getty ImagesĪfter two years of limited travel and face-to-face interaction, that personal element is especially enticing. Barzal of the New York Islanders chat during the 2020 NHL All-Star Skills competition at the Enterprise Center on Januin St Louis, Missouri. Victor Hedman of the Tampa Bay Lightning, Travis Konecny of the Philadelphia Flyers and Mathew. ![]()
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